Is Your Company Ready for Open Innovation? The right open innovation strategy can yield performance benefits — But first your company needs to overcome "not-invented-here" and "not-sold-here" attitudes.
| Year of publication: |
2011
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|---|---|
| Authors: | Lichtenthaler, Ulrich ; Hoegl, Martin ; Muethel, Miriam |
| Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 53.2011, 1, p. 45-49
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