Your gift choice for your boss versus your subordinate would not be the same : the interplay of power and giver-receiver role on consumers' gift preferences
Woo Jin Choi, JaeHong Park, Ho-Jung Yoon
| Year of publication: |
October 2018
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|---|---|
| Authors: | Choi, Woo Jin ; Park, Jaehong ; Yoon, Ho-Jung |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 91.2018, p. 1-7
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| Subject: | Gifts | Givers | Receivers | Interpersonal power | Construal level theory | Konsumentenverhalten | Consumer behaviour | Geschenk | Austauschtheorie | Social exchange theory | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.05.033 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011902797