Extent: | xiv, 225 p. |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Bibliographie |
Language: | English |
Notes: | Includes bibliographical references (p. 217-218) and index. - Formerly CIP |
ISBN: | 1-557-04541-0 |
Classification: | Marketing |
Source: |
Persistent link: https://www.econbiz.de/10004280566