Your reviews or mine? : exploring the determinants of "perceived helpfulness" of online reviews : a cross-cultural study
Baidyanath Biswas, Pooja Sengupta, Boudhayan Ganguly
| Year of publication: |
2022
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|---|---|
| Authors: | Biswas, Baidyanath ; Sengupta, Pooja ; Ganguly, Boudhayan |
| Published in: |
Electronic markets : EM ; the international journal of electronic commerce and business media. - Berlin : Springer, ISSN 1422-8890, ZDB-ID 2017342-8. - Vol. 32.2022, 3, p. 1083-1102
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| Subject: | Hofstede’s cultural framework | Online consumer reviews | Perceived helpfulness | Quantile regression | Zero-inflated poisson distribution | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Social Web | Social web | Online-Marketing | Internet marketing | Kulturelle Identität | Cultural identity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12525-020-00452-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013463340