YOUTH MARKETING - Alphabet soup - Labels like 'Generation X-Y-Z' fail to reflect reality: Consumer behaviour transcends age
| Year of publication: |
1999
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|---|---|
| Authors: | Hall, Graham |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - Vol. 34.1999, 7, p. 36-38
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