YouTube video as health literacy tool : a test of body image campaign effectiveness
Juan Meng (Department of Advertising & Public Relations, University of Georgia, Athens, Georgia), Kim L. Bissell (Department of Journalism, University of Alabama, Tuscaloosa, Alabama), Po-Lin Pan (Department of Communication, Arkansas State University, Jonesboro, Arkansas)
| Year of publication: |
October-December 2015
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|---|---|
| Authors: | Meng, Juan ; Bissell, Kim L. ; Pan, Po-Lin |
| Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 32.2015, 4, p. 350-366
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| Subject: | disordered eating behavior | health literacy | self-discrepancy | YouTube | Gesundheit | Health | Konsumentenverhalten | Consumer behaviour | Analphabetismus | Illiteracy | Werbewirkung | Advertising effects | Ernährungsverhalten | Eating habit | Bildungsniveau | Educational achievement | Online-Marketing | Internet marketing | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07359683.2015.1093883 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011428638