Zero defections : quality comes to services
Frederick F. Reicheld and W. Earl Sasser
| Year of publication: |
2003
|
|---|---|
| Authors: | Reicheld, Frederick F. ; Sasser, W. E. |
| Published in: |
Operations management ; Vol. 2. - London [u.a.] : Routledge, ISBN 0-415-24926-0. - 2003, p. 289-299
|
| Subject: | Dienstleistungsqualität | Service quality | Produktqualität | Product quality | Qualitätsmanagement | Quality management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001797914