Zone of tolerance as a moderator in automated service quality-behavioural intention link : a study using structural equation modeling and CRM indexing
Arup Kumar Baksi and Bivraj Bhusan Parida
| Year of publication: |
2012
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| Authors: | Baksi, Arup Kumar ; Parida, Bivraj Bhusan |
| Published in: |
International journal of economics and management science : a biennual journal of School of Management ; the journal of Society of Economics and Management Research (SEMAR), School of Management, Pondicherry University. - Puducherry, ISSN 2229-4430, ZDB-ID 2644914-6. - Vol. 1.2012, 2, p. 36-54
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| Subject: | zone-of-tolerance | behaviour | CRM | service | quality | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Strukturgleichungsmodell | Structural equation model | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010209988