Zur Marktsegmentdynamik in unterschiedlich innovativen Märkten : vier Längsschnittstudien in High- und Low-Involvement-Märkten
Brigitte Ruetsch
| Year of publication: |
2006
|
|---|---|
| Authors: | Ruetsch, Brigitte |
| Publisher: |
Tönning [u.a.] : Der-Andere-Verl. |
| Subject: | Marktsegmentierung | Market segmentation | Marktstruktur | Market structure | Marketing | Marketingstrategie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VII, 355, 54 S. graph. Darst. 210 mm x 150 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Bern, Univ., Diss., 2005 |
| Notes: | Mit Literaturverz. S. 335 - 355 |
| ISBN: | 3-89959-523-8 ; 978-3-89959-523-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003377438