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Search: subject_exact:"Impact of advertising"
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Advertising effects
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International journal of advertising : the review of marketing communications
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Journal of Asian finance, economics and business : JAFEB
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Journal of current issues and research in advertising
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Market effects of sponsored search auctions
Motta, Massimo
;
Penta, Antonio
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2022
Persistent link: https://www.econbiz.de/10013411402
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2
Bid coordination in sponsored search auctions : detection methodology and empirical analysis
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
; …
-
2021
Persistent link: https://www.econbiz.de/10012698508
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3
Data, targeted advertising and quality of journalism : the case of accelerated mobile page (AMP)
Jeon, Doh-Shin
;
Yan, Jun
-
2020
Persistent link: https://www.econbiz.de/10012419686
Saved in:
4
Impact of advertizing on brand's market-shares in the automobile market : a multi-channel attraction model with competition and carry-over effects
Morais, Joanna
;
Thomas-Agnan, Christine
;
Simioni, Michel
-
2018
Persistent link: https://www.econbiz.de/10012267477
Saved in:
5
The differentiated effect of advertising on readership : evidence from a two-sided market approach
Ivaldi, Marc
;
Muller-Vibes, Catherine
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2018
Persistent link: https://www.econbiz.de/10012267702
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