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~subject:"Advertising effects"
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Advertising effects
Multichannel strategy
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Multikanalvertrieb
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Online retailing
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Online-Handel
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Beziehungsmarketing
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Consumer behaviour
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Einzelhandel
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Konsumentenverhalten
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Relationship marketing
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Retail trade
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Distribution channel
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Vertriebsweg
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Theorie
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Theory
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E-commerce
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Electronic Commerce
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Customer satisfaction
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Kundenzufriedenheit
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Mehrgleisiger Vertrieb
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Bibliometrics
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Customer service
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Kundenservice
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Call centre
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Callcenter
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Health insurance
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Information value
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Informationswert
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Krankenversicherung
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Marketing management
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Marketingmanagement
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Omnichannel retailing
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customer experience
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omnichannel
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omnichannel retailing
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Consumer preferences
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Customer analysis
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Customer value
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Breugelmans, Els
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Campo, Katia
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Funk, Burkhardt
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He, Huiying
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Stange, Martin
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Leuphana Universität Lüneburg
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Multi-channel advertising effectiveness : modeling user behavior and approaches for decision support in real-time advertising
Stange, Martin
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2017
Persistent link: https://www.econbiz.de/10011654073
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An empirical analysis of the impact of cross-channel promotions in multi-channel grocery retailing
Breugelmans, Els
;
Campo, Katia
;
He, Huiying
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2014
Persistent link: https://www.econbiz.de/10011291037
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