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accessRights:"restricted"
~accessRights:"free"
~person:"Shi, Yang"
~subject:"Radio advertising"
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Radio advertising
Fernsehwerbung
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Television advertising
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Fernsehprogramm
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Media usage
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Mediennutzung
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Television programme
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2005
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Advertising effects
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International journal of advertising : the review of marketing communications
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Commercial audience retention of television programs : measurement and prediction
Song, Lianlian
;
Shi, Yang
;
Tso, Kwok Fai Geoffrey
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 435-461
Persistent link: https://www.econbiz.de/10013209342
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