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~isPartOf:"Analyzing the strategic role of neuromarketing and consumer neuroscience"
~subject:"Neuroscience"
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Neurowissenschaften
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Analyzing the strategic role of neuromarketing and consumer neuroscience
SpringerLink / Bücher
18
Building organizational resilience with neuroleadership
12
Springer eBook Collection
11
Journal of business research : JBR
10
Journal of advertising research
9
Biometrics and neuroscience research in business and management : advances and applications
7
Journal of business ethics : JOBE
7
Lecture Notes in Information Systems and Organisation
7
Organizational research methods : ORM
7
Journal of management education : a publication of the Organizational Behavior Teaching Society
4
Journal of retailing and consumer services
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Springer eBook Collection / Business and Management
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BestMasters
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Edward Elgar E-Book Archive
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Journal of consumer behaviour : an international research review
3
Psychology & marketing
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The journal of product & brand management
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World Bank E-Library Archive
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
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Edition Sales Excellence
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Entrepreneurship theory and practice : ET&P
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European journal of marketing
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Global Partnership for Education Working Paper Series on Learning
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International journal of consumer studies
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International journal of internet marketing and advertising : IJIMA
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of agricultural & food industrial organization
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Leadership & organization development journal
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Long range planning : LRP ; international journal of strategic management
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OECD science, technology and industry working papers
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Systemaufstellungen in Wissenschaft und Praxis
2
Transforming communication in leadership and teamwork : person-centered innovations
2
AMS review : official publication of the Academy of Marketing Science
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Academy of Management journal : AMJ
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Importance of brain reward system in neuromarketing
Uzbay, Tayfun
- In:
Analyzing the strategic role of neuromarketing and …
,
(pp. 1-24)
.
2020
Persistent link: https://www.econbiz.de/10012266741
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2
From philosophical queries to greater dilemmas of neuroethics
Petlach, Martin
- In:
Analyzing the strategic role of neuromarketing and …
,
(pp. 25-46)
.
2020
Persistent link: https://www.econbiz.de/10012266746
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3
Consumer neuroscience perspective for brands : how do brands influence our brains?
Çakar, Tuna
;
Girişken, Yener
- In:
Analyzing the strategic role of neuromarketing and …
,
(pp. 47-64)
.
2020
Persistent link: https://www.econbiz.de/10012266751
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4
Pattern thinking : understanding the mind of the consumer
Dutta, Tanusree
;
Sarkar, Soumya
- In:
Analyzing the strategic role of neuromarketing and …
,
(pp. 127-145)
.
2020
Persistent link: https://www.econbiz.de/10012266758
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5
Consumer neuroscience : evolution and commercial applications
Clark, Kimberly Rose
- In:
Analyzing the strategic role of neuromarketing and …
,
(pp. 185-207)
.
2020
Persistent link: https://www.econbiz.de/10012266771
Saved in:
6
Applying neuroscience to talent management : the neuro talent management
Atlı, Dinçer
- In:
Analyzing the strategic role of neuromarketing and …
,
(pp. 229-252)
.
2020
Persistent link: https://www.econbiz.de/10012266773
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