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Sound sellers : musicians' strategies for marketing to industry gatekeepers
Sanders, Ariel
;
Phillips, Barbara J.
;
Williams, David E.
- In:
Arts and the market : AAM
12
(
2022
)
1
,
pp. 32-51
Persistent link: https://www.econbiz.de/10012879086
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2
Art of using music-product congruence and lyrics in radio-ads
Vashisht, Devika
- In:
Arts and the market : AAM
12
(
2022
)
2
,
pp. 118-132
Persistent link: https://www.econbiz.de/10013373291
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