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~isPartOf:"Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)"
~isPartOf:"Journal of promotion management : JPM"
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Mobile Marketing
4
Mobile marketing
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Consumer behaviour
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Advertising
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Advertising effects
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Internet marketing
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Mobile Business
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Arnita, Devi
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Atli Geir Hallgrímsson
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
Journal of promotion management : JPM
SpringerLink / Bücher
17
Springer eBook Collection / Business and Economics
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of business research : JBR
8
Journal of retailing and consumer services
8
International journal of internet marketing and advertising : IJIMA
7
Journal of advertising research
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Developing successful global strategies for marketing luxury brands
4
Journal of marketing
4
Journal of marketing research
4
Young consumers : insight and ideas for responsible marketers
4
Apps management and e-commerce transactions in real-time
3
Business horizons
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International journal of advertising : the review of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : innovations in planning and applied research
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Psychology & marketing
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Asia Pacific journal of marketing and logistics
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BestMasters
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Contemporary trends in innovative marketing strategies
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International journal of markets and business systems
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Indian business research
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Journal of global marketing
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Journal of retailing
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Journal of strategic marketing
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Marketing : ZFP ; journal of research and management
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The marketing review
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Working paper / National Bureau of Economic Research, Inc.
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#RideTheMobileTsunami
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Advances in e-business research series (AEBR)
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Analyzing the strategic role of social networking in firm growth and productivity
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Application of gaming in new media marketing
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Arbeitspapiere der FOM
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Arts and the market
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Benchmarking : an international journal
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ECONIS (ZBW)
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Digital readiness and acceptance of mobile advertising
Nasution, Reza Ashari
;
Arnita, Devi
;
Azzahra, Dwine Fatimah
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
1
,
pp. 95-103
Persistent link: https://www.econbiz.de/10012668409
Saved in:
2
Dragging market mavens to promote apps repatronage intention : the forgotten market segment
Sajad Rezaei
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 511-532
Persistent link: https://www.econbiz.de/10011979104
Saved in:
3
Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements
Valdimar Sigurdsson
;
Menon, R. G. Vishnu
;
Atli Geir …
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 694-714
Persistent link: https://www.econbiz.de/10011979196
Saved in:
4
Investigating the drivers of consumer acceptance and response of SMS advertising
Dix, Steve
;
Phau, Ian
;
Jamieson, Kyle
;
Shimul, Anwar Sadat
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10011729465
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