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accessRights:"restricted"
~isPartOf:"Forum Marketing"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing theory and practice : JMTP"
~subject:"Fußball"
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Forum Marketing
Journal of consumer behaviour : an international research review
Journal of marketing theory and practice : JMTP
Exploring the rise of fandom in contemporary consumer culture
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Segmenting initial fans of a new team : a taxonomy of sport early adopters
McDonald, Heath
;
Leckie, Civilai
;
Karg, Adam
; …
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
2
,
pp. 136-148
Persistent link: https://www.econbiz.de/10011477180
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