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~isPartOf:"Gadjah Mada international journal of business"
~subject:"Brand image"
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Gadjah Mada international journal of business
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Counterfeit purchase intention of fashion brands : the personal values and social aspect of consumers as determinants
Mayasari, Iin
;
Haryanto, Handrix Chris
;
Wiadi, Iyus
; …
- In:
Gadjah Mada international journal of business
24
(
2022
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10013383183
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2
Enhancing brand image in the digital era : evidence from small and medium-sized enterprises (SMEs) in Indonesia
Suryani, Tatik
;
Fauzi, Abu Amar
;
Nurhadi, Mochamad
- In:
Gadjah Mada international journal of business
23
(
2021
)
3
,
pp. 314-340
Persistent link: https://www.econbiz.de/10012872399
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