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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Beziehungsmarketing"
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International journal of advertising : the quarterly review of marketing communications
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The role of customization, brand trust, and privacy concerns in advergaming
Wottrich, Verena M.
;
Verlegh, Peeter
;
Smit, Edith G.
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 60-81
Persistent link: https://www.econbiz.de/10011687883
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