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~isPartOf:"International journal of advertising : the review of marketing communications"
~type_genre:"Aufsatz in Zeitschrift"
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Internet marketing
99
Online-Marketing
99
Social Web
79
Social web
79
Consumer behaviour
76
Konsumentenverhalten
76
Advertising
72
Werbung
72
Advertising effects
69
Werbewirkung
69
Brand management
27
Markenführung
27
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24
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social media
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influencer marketing
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persuasion knowledge
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Aufsatz in Zeitschrift
Article in journal
123
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3
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English
123
Author
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Cho, Chang-Hoan
5
Hudders, Liselot
5
Beckert, Johannes
3
Choi, Yung Kyun
3
De Jans, Steffi
3
Evans, Nathaniel J.
3
Ko, Eunju
3
Lou, Chen
3
Poels, Karolien
3
Wojdynski, Bartosz W.
3
Youn, Seounmi
3
Bigné Alcañiz, J. Enrique
2
Huh, Jisu
2
Jun, Jong Woo
2
Kang, Moon Young
2
Kim, Alex Jiyoung
2
Kim, Eunjin
2
Kim, Hanyoung
2
Kim, Hyejin
2
Kim, Jooyoung
2
Kim, Juran
2
Kim, Sang Jin
2
Kim, Seunghyun
2
Kim, Taeyeon
2
Lee, Heejun
2
Li, Guoxin
2
Li, Minjie
2
Lynch, Kristen
2
Naderer, Brigitte
2
Park, Jin Seong
2
Segijn, Claire M.
2
Shin, Wonsun
2
Shoenberger, Heather
2
Song, Hayeon
2
Veirman, Marijke de
2
Xie, Quan
2
Yoon, Hye Jin
2
Abdollahi, Maral
1
Ahn, Sun Joo
1
Alhabash, Saleem
1
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
722
Studies in nonlinear dynamics and econometrics : SNDE ; quarterly publ. electronically on the internet
699
Journal of retailing and consumer services
596
Technological forecasting & social change : an international journal
488
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
291
Telecommunications policy : the international journal of digital economy, data sciences and new media
230
Management science : journal of the Institute for Operations Research and the Management Sciences
222
Electronic commerce research
210
Information systems research : ISR
198
Industrial marketing management : the international journal for industrial and high-tech firms
185
Journal of internet commerce
182
International journal of hospitality management
174
Finance research letters
158
International journal of internet marketing and advertising : IJIMA
153
International journal of production research
153
Tourism management : research, policies, practice
151
Journal of management information systems : JMIS
143
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
137
European journal of operational research : EJOR
134
International journal of production economics
123
International journal of business information systems : IJBIS
116
Journal of marketing communications
108
Journal of promotion management : innovations in planning and applied research
108
Business horizons
106
Transportation research / E : an international journal
104
Asia Pacific journal of marketing and logistics
98
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
95
IEEE transactions on engineering management : EM
93
International journal of e-business research : an official publication of the Information Resources Management Association
92
Information systems and e-business management : ISeB
91
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
89
International journal of contemporary hospitality management
88
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
88
Information economics and policy : IEP
84
Journal of travel and tourism marketing
83
Psychology & marketing
83
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
80
International journal of consumer studies
78
Electronic markets : EM ; the international journal of electronic commerce and business media
77
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ECONIS (ZBW)
123
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123
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1
Promoting eco-friendly advertising on social media : the fit between appeals and tie strength
Yan, Jun
;
Pan, Jingjing
;
Li, Zhen
;
Chang, Yaping
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 202-230
Persistent link: https://www.econbiz.de/10014450250
Saved in:
2
From green advertising to greenwashing : content analysis of global corporations' green advertising on social media
Kwon, Kyeongwon
;
Lee, Jaejin
;
Wang, Cen
;
Diwanji, …
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 97-124
Persistent link: https://www.econbiz.de/10014450231
Saved in:
3
Differential effects of online review characteristics on innovators and imitators in new product adoption
Su, Qiuli
;
Wu, Jianan
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1338-1357
Persistent link: https://www.econbiz.de/10013417500
Saved in:
4
Sustainability advertising : literature review and framework for future research
Rathee, Shelly
;
Milfeld, Tyler
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 7-35
Persistent link: https://www.econbiz.de/10014450221
Saved in:
5
"It’s my virtual space" : the effect of personalized advertising within social media
Kim, Jihye
;
Jeong, Hyun Ju
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1267-1294
Persistent link: https://www.econbiz.de/10014450198
Saved in:
6
The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie
;
Poels, Karolien
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
Saved in:
7
The future of advertising research in virtual, augmented, and extended realities
Ahn, Sun Joo
;
Kim, Jooyoung
;
Kim, Jaemin
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 162-170
Persistent link: https://www.econbiz.de/10014233940
Saved in:
8
Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
9
The role of relevancy in native advertising on social media
Yoon, Hye Jin
;
Huang, Yan
;
Kim, Taeyeon
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 972-999
Persistent link: https://www.econbiz.de/10014321547
Saved in:
10
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
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