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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of promotion management : JPM"
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Consumer behaviour
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Mobile Marketing
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Atli Geir Hallgrímsson
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of promotion management : JPM
SpringerLink / Bücher
17
Springer eBook Collection / Business and Economics
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of business research : JBR
8
Journal of retailing and consumer services
8
International journal of internet marketing and advertising : IJIMA
7
Journal of advertising research
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Developing successful global strategies for marketing luxury brands
4
Journal of marketing
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Journal of marketing research
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Young consumers : insight and ideas for responsible marketers
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Apps management and e-commerce transactions in real-time
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Business horizons
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of promotion management : innovations in planning and applied research
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Psychology & marketing
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Asia Pacific journal of marketing and logistics
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BestMasters
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Contemporary trends in innovative marketing strategies
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International journal of advertising : the review of marketing communications
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International journal of markets and business systems
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Journal of Indian business research
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Journal of retailing
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Marketing : ZFP ; journal of research and management
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The marketing review
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Working paper / National Bureau of Economic Research, Inc.
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#RideTheMobileTsunami
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Advances in e-business research series (AEBR)
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Analyzing the strategic role of social networking in firm growth and productivity
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Application of gaming in new media marketing
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Arbeitspapiere der FOM
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Arts and the market
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Benchmarking : an international journal
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Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
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ECONIS (ZBW)
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1
Understanding the sequential interdependence of mobile app adoption within and across categories
Sun, Xiaochi
;
Cui, Xuebin
;
Sun, Yacheng
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 659-678
Persistent link: https://www.econbiz.de/10014383233
Saved in:
2
Do mobile banner ads increase sales? : yes, in the offline channel
Osinga, Ernst C.
;
Zevenbergen, Menno
;
Zuijlen, Mark W. …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 439-453
Persistent link: https://www.econbiz.de/10012134264
Saved in:
3
Dragging market mavens to promote apps repatronage intention : the forgotten market segment
Sajad Rezaei
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 511-532
Persistent link: https://www.econbiz.de/10011979104
Saved in:
4
Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements
Valdimar Sigurdsson
;
Menon, R. G. Vishnu
;
Atli Geir …
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 694-714
Persistent link: https://www.econbiz.de/10011979196
Saved in:
5
Investigating the drivers of consumer acceptance and response of SMS advertising
Dix, Steve
;
Phau, Ian
;
Jamieson, Kyle
;
Shimul, Anwar Sadat
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10011729465
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