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~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Qualitative market research : an international journal"
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International journal of sports marketing & sponsorship
Qualitative market research : an international journal
SpringerLink / Bücher
35
International journal of event and festival management
26
Tourism management : research, policies, practice
16
Journal of travel and tourism marketing
14
International journal of contemporary hospitality management
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Tourism management perspectives : TMP
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Markenkommunikation und Beziehungsmarketing
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Springer eBook Collection
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Journal of business research : JBR
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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essentials
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Sport management review
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Journal of retailing and consumer services
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Journal of sport management : the official journal of the North American Society of Sport Management
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International journal of hospitality management
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Scandinavian journal of hospitality and tourism
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Edward Elgar E-Book Archive
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European Sport management quarterly : ESMQ
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Event tourism in Asian countries : challenges and prospects
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International Journal of Contemporary Hospitality Management
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Journal of hospitality marketing & management
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Journal of vacation marketing
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Sport, Business and Management : an international journal ; SBM
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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African journal of business and economic research : AJBER
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Asia Pacific journal of marketing and logistics
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BestMasters
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Brand the Future : systematische Markenentwicklung im B2B
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Essentials
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Forschung und Praxis an der FHWien der WKW
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International Journal of Retail & Distribution Management
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International journal of sport management and marketing : IJSMM
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Drivers of the perceived social impact of the Super Bowl : mediation and moderation analyses
Wu, Ji
;
Orr, Madeleine
;
Inoue, Yuhei
;
Chang, Yonghwan
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 837-852
Persistent link: https://www.econbiz.de/10014430838
Saved in:
2
Experiential design on cause-related marketing : lessons from the fill-the-bottle challenge
Roederer, Claire
;
Filser, Marc
- In:
Qualitative market research : an international journal
25
(
2022
)
1
,
pp. 100-124
Persistent link: https://www.econbiz.de/10013162193
Saved in:
3
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
4
Social impact of major sports events perceived by host community
Liu, Dongfeng
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
1
,
pp. 78-91
Persistent link: https://www.econbiz.de/10011557415
Saved in:
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