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~isPartOf:"International journal on media management : JMM"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
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8
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International journal on media management : JMM
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
22
Technological forecasting & social change : an international journal
15
Journal of consumer behaviour : an international research review
11
Transforming gaming and computer simulation technologies across industries
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of retailing and consumer services
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Neo-simulation and gaming toward active learning
7
Young consumers : insight and ideas for responsible marketers
7
Journal of marketing communications
6
Application of gaming in new media marketing
5
European Sport management quarterly : ESMQ
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
Information systems research : ISR
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of sports marketing & sponsorship
5
Journal of management information systems : JMIS
5
Journal of promotion management : innovations in planning and applied research
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Psychology & marketing
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Tourism management : research, policies, practice
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
Handbook of research on transmedia storytelling, audience engagement, and business strategies
3
Industry and innovation
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International journal of innovation management
3
International journal of production economics
3
Journal of cultural economics
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of internet commerce
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing intelligence & planning
3
Production and operations management : the flagship research journal of the Production and Operations Management Society
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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Business horizons
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Contemporary trends in innovative marketing strategies
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ECONIS (ZBW)
8
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date (oldest first)
1
Promoting game-based e-Learning through urban tourism scenario game from the evaluation of knowledge-attitude-usability effectiveness
Chan, Chung-Shing
;
Yat-Hang, Chan
;
Fong Tsz Heung Agnes
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
1
,
pp. 16-35
Persistent link: https://www.econbiz.de/10012801698
Saved in:
2
Deciphering the world of eSports : guest editorial
Scholz, Tobias M.
- In:
International journal on media management : JMM
22
(
2020
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10012263654
Saved in:
3
Shaping a regional offline esports market : understanding how Jönköping, the "City of DreamHack", takes URL to IRL
McCauley, Brian
;
Tierney, Kieran
;
Tokbaeva, Dinara
- In:
International journal on media management : JMM
22
(
2020
)
1
,
pp. 30-48
Persistent link: https://www.econbiz.de/10012263655
Saved in:
4
Gamers first : how consumer preferences impact esports media offerings
Ji, Zeran
;
Hanna, Richard
- In:
International journal on media management : JMM
22
(
2020
)
1
,
pp. 13-29
Persistent link: https://www.econbiz.de/10012263671
Saved in:
5
To diversify or not? : uncovering the effects of identification and media engagement on franchise loyalty in eSports
Kordyaka, Bastian
;
Jahn, Katharina
;
Niehaves, Björn
- In:
International journal on media management : JMM
22
(
2020
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10012263672
Saved in:
6
Conceptual framing of virtuality and virtual consumption research
Zhang, Mann
;
Dholakia, Nikhilesh
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
4
,
pp. 305-319
Persistent link: https://www.econbiz.de/10011962771
Saved in:
7
Affective motives to play online games
Bae, Joonheui
;
Koo, Dong-Mo
;
Mattila, Pekka
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
2
,
pp. 174-184
Persistent link: https://www.econbiz.de/10011572131
Saved in:
8
Role of user-created programs in online game consumer behavior
Kim, Sang Jin
;
Kim, Kyung Hoon
;
Lee, Chang Han
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
3
,
pp. 217-226
Persistent link: https://www.econbiz.de/10011594169
Saved in:
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