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Fernsehwerbung
28
Television advertising
28
Advertising effects
10
Werbewirkung
10
Consumer behaviour
5
Konsumentenverhalten
5
Brand management
4
Markenführung
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Verkauf
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Amazon.com Inc.
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Australien
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Bellman, Steven
3
Lipsman, Andrew
3
Varan, Duane
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Betts, Kevin R.
2
Fulgoni, Gian M.
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Johnson, Mihaela
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Kennedy, Rachel
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De Schaepdrijver, Leen
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Journal of advertising research
International journal of advertising : the quarterly review of marketing communications
10
Journal of marketing communications
8
Discussion paper / Centre for Economic Policy Research
7
International journal of advertising : the review of marketing communications
6
Journal of advertising : official publication of the American Academy of Advertising
4
Working paper / National Bureau of Economic Research, Inc.
4
International journal of consumer studies
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing research
3
Quantitative marketing and economics : QME
3
The journal of media economics
3
European journal of marketing : EJM
2
International journal of sports marketing & sponsorship
2
JMM : the international journal on media management
2
Journal of advertising
2
Journal of business research : JBR
2
Journal of marketing research : JMR
2
Journal of media business studies
2
Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing intelligence & planning
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Operations research
2
SpringerLink / Bücher
2
The quarterly journal of economics
2
Young consumers : insight and ideas for responsible marketers
2
American economic journal
1
American economic journal : a journal of the American Economic Association
1
American economic review
1
Arts and the market
1
Asia Pacific journal of marketing and logistics
1
Business history review
1
Business horizons
1
Canadian journal of agricultural economics : CJAE
1
Decision
1
Economic modelling
1
Eurasian business review
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ECONIS (ZBW)
28
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1
How do taxes on car sales affect television advertising strategies? : a model for predicting advertising intensity around emissions-related tax changes
Deng, Yiting
;
Jiang, Min
;
Jiang, Xiaodong
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014283728
Saved in:
2
What makes consumers willing to share their data in addressable TV advertising? : the influence of personal and situational factors on consumer willingness to disclose information
De Schaepdrijver, Leen
;
Baecke, Philippe
;
Tackx, Koen
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 131-147
Persistent link: https://www.econbiz.de/10013325486
Saved in:
3
Consumer recall and recognition of co-appearing brands in TV media : the moderating roles of product congruity and brand familiarity
Chan, Fong Yee
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 18-34
Persistent link: https://www.econbiz.de/10013186357
Saved in:
4
Superimposed text size and contrast effects in DTC TV advertising : which presentation format is best for Rx drug messaging to consumers?
Paquin, Ryan S.
;
O'Donoghue, Amie C.
;
Kelly, Bridget J.
; …
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 178-191
Persistent link: https://www.econbiz.de/10012643004
Saved in:
5
Effects of animation and rotoscoping in direct-to-consumer Rx TV advertising : how animation vs. rotoscoping vs. live action drive perceptions and attitudes toward drugs
O'Donoghue, Amie C.
;
Betts, Kevin R.
;
Parvanta, Sarah
; …
- In:
Journal of advertising research
61
(
2021
)
4
,
pp. 397-413
Persistent link: https://www.econbiz.de/10012813776
Saved in:
6
Accounting for causality when measuring sales lift from television advertising : television campaigns are shown to be more effective for lighter brand users
Assael, Henry
;
Ishihara, Masakazu
;
Kim, Baek Jung
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 3-11
Persistent link: https://www.econbiz.de/10012533636
Saved in:
7
Effectiveness and efficiency of TV's brand-building power : a historical review : why the persuasion rating point (PRP) is a more accurate metric than the GRP
Findley, Frank
;
Johnson, Kelly
;
Crang, Douglas
; …
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 361-369
Persistent link: https://www.econbiz.de/10012495740
Saved in:
8
How Amazon will revolutionize the future of television advertising
Lipsman, Andrew
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 259-262
Persistent link: https://www.econbiz.de/10012118860
Saved in:
9
Best measures of attention to creative tactics in TV advertising : when do attention-getting devices capture or reduce attention?
Bellman, Steven
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10012118864
Saved in:
10
The impact of rational, emotional, and physiological advertising images on purchase intention : how TV ads influence brand memory
Young, Charles
;
Gillespie, Brian
;
Otto, Christian
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 329-341
Persistent link: https://www.econbiz.de/10012118868
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