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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Tourism analysis : an interdisciplinary tourism & hospitality journal"
~subject:"Cultural heritage"
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Journal of marketing management : MM
Tourism analysis : an interdisciplinary tourism & hospitality journal
International journal of technology marketing : IJTMkt
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Digital transformation in the cultural heritage sector : challenges to marketing in the new digital era
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Logics hindering digital transformation in cultural heritage strategic management : an exploratory case study
De Bernardi, Paola
;
Bertello, Alberto
;
Shams, S. M. Riad
- In:
Tourism analysis : an interdisciplinary tourism & …
24
(
2019
)
3
,
pp. 315-327
Persistent link: https://www.econbiz.de/10012157488
Saved in:
2
Editorial: contemporary issues in museums an heritage marketing management : introduction to the special issue
Taheri, Babak
;
O'Gorman, Kevin
;
Baxter, Ian
- In:
Journal of marketing management : MM
32
(
2016
)
15/16
,
pp. 1387-1391
Persistent link: https://www.econbiz.de/10011611004
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