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~isPartOf:"Journal of marketing management : MM"
~subject:"Cultural heritage"
~subject:"Europe"
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Journal of marketing management : MM
International journal of technology marketing : IJTMkt
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Digital transformation in the cultural heritage sector : challenges to marketing in the new digital era
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Editorial: contemporary issues in museums an heritage marketing management : introduction to the special issue
Taheri, Babak
;
O'Gorman, Kevin
;
Baxter, Ian
- In:
Journal of marketing management : MM
32
(
2016
)
15/16
,
pp. 1387-1391
Persistent link: https://www.econbiz.de/10011611004
Saved in:
2
Domesticating fears and fantasies of "the East" : integrating the Ottoman legacy within European heritage
Bryce, Derek
;
C̆aus̆evic, Senija
- In:
Journal of marketing management : MM
32
(
2016
)
15/16
,
pp. 1419-1440
Persistent link: https://www.econbiz.de/10011611035
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