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Consumer behaviour
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Mobile Marketing
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Mobile marketing
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1
Advertising effects
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Australia
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Australien
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Hofstede's model
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apps repatronage intention (ARI)
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apps retailing
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attitudes
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consumer perception
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cross-culture marketing
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experiential satisfaction
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flow experience
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immersive satisfaction
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in-app mobile advertising
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market maven tendency
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mobile marketing
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Atli Geir Hallgrímsson
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Dix, Steve
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Fagerstrøm, Asle
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Journal of promotion management : JPM
SpringerLink / Bücher
17
Springer eBook Collection / Business and Economics
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of business research : JBR
8
Journal of retailing and consumer services
8
International journal of internet marketing and advertising : IJIMA
7
Journal of advertising research
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Developing successful global strategies for marketing luxury brands
4
Journal of marketing
4
Journal of marketing research
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Young consumers : insight and ideas for responsible marketers
4
Apps management and e-commerce transactions in real-time
3
Business horizons
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : innovations in planning and applied research
3
Psychology & marketing
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Asia Pacific journal of marketing and logistics
2
BestMasters
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International journal of advertising : the review of marketing communications
2
International journal of markets and business systems
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Indian business research
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Journal of retailing
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Marketing : ZFP ; journal of research and management
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The marketing review
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Working paper / National Bureau of Economic Research, Inc.
2
#RideTheMobileTsunami
1
Advances in e-business research series (AEBR)
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Application of gaming in new media marketing
1
Arbeitspapiere der FOM
1
Arts and the market
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Benchmarking : an international journal
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Business/Economics
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Contemporary trends in innovative marketing strategies
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Dragging market mavens to promote apps repatronage intention : the forgotten market segment
Sajad Rezaei
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 511-532
Persistent link: https://www.econbiz.de/10011979104
Saved in:
2
Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements
Valdimar Sigurdsson
;
Menon, R. G. Vishnu
;
Atli Geir …
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 694-714
Persistent link: https://www.econbiz.de/10011979196
Saved in:
3
Investigating the drivers of consumer acceptance and response of SMS advertising
Dix, Steve
;
Phau, Ian
;
Jamieson, Kyle
;
Shimul, Anwar Sadat
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10011729465
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