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accessRights:"restricted"
~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~subject:"Video game"
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Video game
Computerspiel
5
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5
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5
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4
Football
3
Fußball
3
Brand image
2
Brand management
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advertising
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Dwyer, Brendan
2
Achen, Rebecca M.
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Ballouli, Khalid
1
Drayer, Joris
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Heere, Bob
1
Hwang, Yongjin
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Kim, Yongjae
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Lupinek, Joshua M.
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Newman, Joshua I.
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Ross, Stephen
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Journal of sport management : the official journal of the North American Society of Sport Management
Journal of business research : JBR
21
Technological forecasting & social change : an international journal
15
Journal of consumer behaviour : an international research review
11
Transforming gaming and computer simulation technologies across industries
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of retailing and consumer services
9
Springer eBook Collection
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Neo-simulation and gaming toward active learning
7
Research
7
SpringerLink / Bücher
7
Young consumers : insight and ideas for responsible marketers
7
Journal of marketing communications
6
Application of gaming in new media marketing
5
Discussion papers / CEPR
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
Information systems research : ISR
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of sports marketing & sponsorship
5
Journal of promotion management : innovations in planning and applied research
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
European Sport management quarterly : ESMQ
4
Glücksspielforschung
4
International journal on media management : JMM
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of management information systems : JMIS
4
Psychology & marketing
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Tourism management : research, policies, practice
4
Asia Pacific journal of marketing and logistics
3
Handbook of research on transmedia storytelling, audience engagement, and business strategies
3
Innovatives Markenmanagement
3
International journal of innovation management
3
International journal of production economics
3
Journal of cultural economics
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of internet commerce
3
Technovation : the international journal of technological innovation, entrepreneurship and technology management
3
Business horizons
2
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ECONIS (ZBW)
5
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1
The attention economy and esports : an econometric analysis of twitch viewership
Watanabe, Nicholas Masafumi
;
Xue, Hanhan
;
Newman, Joshua I.
- In:
Journal of sport management : the official journal of …
36
(
2022
)
2
,
pp. 145-158
Persistent link: https://www.econbiz.de/10013426052
Saved in:
2
To play or not to play? : an analysis of dispositions, gambling, and daily fantasy sport
Dwyer, Brendan
;
Drayer, Joris
;
Shapiro, Stephen L.
- In:
Journal of sport management : the official journal of …
33
(
2019
)
3
,
pp. 174-188
Persistent link: https://www.econbiz.de/10012099511
Saved in:
3
Challenge accepted : why women play fantasy football
Dwyer, Brendan
;
Lupinek, Joshua M.
;
Achen, Rebecca M.
- In:
Journal of sport management : the official journal of …
32
(
2018
)
4
,
pp. 376-388
Persistent link: https://www.econbiz.de/10011920122
Saved in:
4
Effects of brand congruity and game difficulty on gamers' response to advertising in sport video games
Hwang, Yongjin
;
Ballouli, Khalid
;
So, Kevin
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
31
(
2017
)
5
,
pp. 480-496
Persistent link: https://www.econbiz.de/10011823053
Saved in:
5
The effect of sport video gaming on sport brand attitude, attitude strength, and the attitude-behavior relationship
Kim, Yongjae
;
Ross, Stephen
- In:
Journal of sport management : the official journal of …
29
(
2015
)
6
,
pp. 657-671
Persistent link: https://www.econbiz.de/10011421910
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