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Marketing : ZFP ; journal of research and management
SpringerLink / Bücher
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Young consumers : insight and ideas for responsible marketers
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Analyzing the strategic role of social networking in firm growth and productivity
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Identifikation und Auswahl von Zielgruppen im E-Commerce : Ergebnisse einer empirischen Untersuchung
Lingenfelder, Michael
;
Loevenich, Peter
- In:
Marketing : ZFP ; journal of research and management
25
(
2003
)
2
,
pp. 119-131
Persistent link: https://www.econbiz.de/10001758641
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2
Determinanten der Wirkung von Online-Markenkommunikation
Bauer, Hans H.
;
Mäder, Ralf
;
Fischer, Christian
- In:
Marketing : ZFP ; journal of research and management
25
(
2003
)
4
,
pp. 227-241
Persistent link: https://www.econbiz.de/10001825854
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