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Grundlagen des CRM : Konzepte und Gestaltung
Hippner, Hajo
(
contributor
);
Wilde, Klaus D.
(
contributor
)
-
2006
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2., überarbeitete und erweiterte Auflage
Kundenbeziehungen -- Modifikation von Kundenverhalten als Kernaufgabe des CRM -- Besonderheiten von Kundenbeziehungen im
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