//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
accessRights:"restricted"
~isPartOf:"The journal of product & brand management"
~subject:"Rabatt"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Verkaufsförderung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Rabatt
Consumer behaviour
3
Konsumentenverhalten
3
Sales promotion
3
Verkaufsförderung
3
Preismanagement
2
Pricing strategy
2
Checkout donations
1
Discounts
1
Experiment
1
Fundraising
1
Gerechtigkeit
1
Gratitude
1
Justice
1
Perceived sacrifice
1
Perceived value
1
Personality psychology
1
Persönlichkeitspsychologie
1
Preisdifferenzierung
1
Price discrimination
1
Price fairness
1
Price framing
1
Price promotions
1
Pricing
1
Promotions
1
Prospect Theory
1
Prospect theory
1
Rebate
1
Relational identity
1
Signalling
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Chauvin, Max
1
DelVecchio, Devon
1
Heath, Timothy B.
1
Published in...
All
The journal of product & brand management
Journal of retailing and consumer services
7
Journal of retailing
5
Journal of business research : JBR
3
International journal of production economics
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing research : JMR
2
Journal of promotion management : innovations in planning and applied research
2
Psychology & marketing
2
Information economics and policy : IEP
1
Information systems and e-business management : ISeB
1
Information systems research : ISR
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of services technology and management : IJSTM
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of agricultural economics : JAE
1
Journal of consumer marketing
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing
1
Journal of marketing analytics : JMA
1
Journal of promotion management : JPM
1
Journal of revenue and pricing management
1
Journal of the Operational Research Society : OR
1
Marketing : ZFP ; journal of research and management
1
Marketing intelligence & planning
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Omega : the international journal of management science
1
Quantitative marketing and economics : QME
1
Service business
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
When signal swamps substance : the effects of multi-unit discount's positive and negative cues on sales
DelVecchio, Devon
;
Heath, Timothy B.
;
Chauvin, Max
- In:
The journal of product & brand management
26
(
2017
)
7
,
pp. 750-758
Persistent link: https://www.econbiz.de/10011808420
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->