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~person:"Al-Dakhil, Abdullah I."
~person:"West, Douglas C."
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Al-Dakhil, Abdullah I.
West, Douglas C.
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Journal of advertising research
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International journal of economics and finance
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How do heuristics influence creative decisions at advertising agencies? : factors that affect managerial decision making when choosing ideas to show the client
West, Douglas C.
;
Christodoulides, George
;
Bonhomme, …
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 189-201
Persistent link: https://www.econbiz.de/10011884987
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2
Agency creativity : teams and performance : a conceptual model links agency teams' knowledge utilization, agency creativity, and performance
Lynch, Jacqueline
;
West, Douglas C.
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10011707640
Saved in:
3
Enhancing marketing efficiency of the Saudi dates at the national and international markets
Al-Abdulkader, Ahmed Mohammed
;
Al-Kahtani, Safar H.
; …
- In:
International journal of economics and finance
8
(
2016
)
8
,
pp. 53-70
Persistent link: https://www.econbiz.de/10011556030
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