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accessRights:"restricted"
~person:"Al-Rabayah, Wafaa A."
~subject:"Customer retention"
~type_genre:"Aufsatz im Buch"
~type_genre:"Übersichtsarbeit"
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Strategic uses of social media for improved customer retention
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Social networks impact on potential customers' buying decisions and current customer loyalty
Al-Rabayah, Wafaa A.
- In:
Strategic uses of social media for improved customer …
,
(pp. 173-192)
.
2017
Persistent link: https://www.econbiz.de/10011632777
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