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~person:"Cagé, Julia"
~person:"Fulgoni, Gian M."
~person:"Wilbur, Kenneth C."
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Fernsehwerbung
7
Television advertising
7
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3
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1960-1974
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Cagé, Julia
Fulgoni, Gian M.
Wilbur, Kenneth C.
Bellman, Steven
10
Varan, Duane
9
Guitart, Ivan A.
4
Hudders, Liselot
4
Beal, Virginia
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Betts, Kevin R.
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Shi, Yang
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Cheong, Yunjae
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Journal of advertising research
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American economic journal : a journal of the American Economic Association
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Quantitative marketing and economics : QME
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The journal of media economics
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ECONIS (ZBW)
7
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1
Advertising and brand attitudes : evidence from 575 brands over five years
Du, Rex Yuxing
;
Joo, Mingyu
;
Wilbur, Kenneth C.
- In:
Quantitative marketing and economics : QME
17
(
2019
)
3
,
pp. 257-323
Persistent link: https://www.econbiz.de/10012098690
Saved in:
2
Newspapers in times of low advertising revenues
Angelucci, Charles
;
Cagé, Julia
- In:
American economic journal : a journal of the American …
11
(
2019
)
3
,
pp. 319-364
Persistent link: https://www.econbiz.de/10012100400
Saved in:
3
Measuring television in the programmatic age : why television measurement methods are shifting toward digital
Fulgoni, Gian M.
;
Lipsman, Andrew
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 10-14
Persistent link: https://www.econbiz.de/10011707575
Saved in:
4
Measuring the effectiveness of branded content across television and digital platforms : how to align with traditional marketing metrics while capturing what makes branded content...
Fulgoni, Gian M.
;
Pettit, Raymond
;
Lipsman, Andrew
- In:
Journal of advertising research
57
(
2017
)
4
,
pp. 362-367
Persistent link: https://www.econbiz.de/10011884924
Saved in:
5
Newspapers in times of low advertising revenues
Angelucci, Charles
;
Cagé, Julia
-
2016
Persistent link: https://www.econbiz.de/10011524505
Saved in:
6
Advertising content and television advertising avoidance
Wilbur, Kenneth C.
- In:
The journal of media economics
29
(
2016
)
2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011742231
Saved in:
7
Effects of TV advertising on keyword search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Zhu, Yi
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 508-523
Persistent link: https://www.econbiz.de/10011596857
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