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accessRights:"restricted"
~person:"Cambra-Fierro, Jesús"
~subject:"Konsumentenverhalten"
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Consumer behaviour
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Cambra-Fierro, Jesús
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of retailing and consumer services
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ECONIS (ZBW)
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"Towards a co-creation framework in the retail banking services industry : do demographics influence?"
Cambra-Fierro, Jesús
;
Pérez, Lourdes
;
Grott, Emily
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 219-228
Persistent link: https://www.econbiz.de/10011629059
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"Are multichannel customers really more valuable? : an analysis of banking services"
Cambra-Fierro, Jesús
;
Kamakura, Wagner A.
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 208-212
Persistent link: https://www.econbiz.de/10011490894
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