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accessRights:"restricted"
~person:"Cheong, Yunjae"
~subject:"Radio advertising"
~subject:"Television"
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Viewer perceptions of television commercials : a conceptual replication
Cheong, Yunjae
;
De Gregorio, Federico
;
Kim, Kihan
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 612-623
Persistent link: https://www.econbiz.de/10011808331
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