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accessRights:"restricted"
~person:"Dai, You-De"
~person:"Ling, Liuyi"
~person:"Soliman, Mohammad"
~subject:"Consumer behaviour"
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The impact of gamification adoption intention on brand awareness and loyalty in tourism : the mediating effect of customer engagement
Abou-Shouk, Mohamed
;
Soliman, Mohammad
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012588590
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