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~person:"Engelstätter, Benjamin"
~person:"Evans, Nathaniel J."
~person:"Kim, Sang Jin"
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Computerspiel
9
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9
Consumer behaviour
6
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Advertising
3
Advertising effects
3
Werbewirkung
3
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Augmented products
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Engelstätter, Benjamin
Evans, Nathaniel J.
Kim, Sang Jin
Sreejesh, S.
7
Vashisht, Devika
6
Harviainen, J. Tuomas
5
Breuer, Markus
4
Dwivedi, Yogesh Kumar
4
Ghosh, Tathagata
4
Görlich, Daniel
4
Ponnet, Koen
4
Vanwesenbeeck, Ini
4
Walrave, Michel
4
Ward, Michael R.
4
Allal-Chérif, Oihab
3
Choi, Jeonghye
3
Hennig-Thurau, Thorsten
3
Houston, Mark B.
3
Hwang, Yongjin
3
Kim, Kyung Hoon
3
Ko, Yong Jae
3
Russell-Bennett, Rebekah
3
Scholz, Tobias M.
3
Yoo, Byungjoon
3
Abrate, Graziano
2
Ante, Lennart
2
Barczak, Gloria
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Borcke, Yorck von
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Buhalis, Dimitrios
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Butcher, Luke
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Cauberghe, Veroline
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Cheng, Zhang
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Choi, Yung Kyun
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Chovancová, Miloslava
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Contreras-Espinosa, Ruth Sofia
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Correia, Pedro Álvaro Pereira
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Das, Subhankar
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Ding Hooi Ting
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Drennan, Judy
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Asia Pacific journal of marketing and logistics
1
International journal of advertising : the review of marketing communications
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of cultural economics
1
Journal of current issues and research in advertising : JCIRA
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of promotion management : innovations in planning and applied research
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Southern economic journal
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ECONIS (ZBW)
9
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1
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
The role of design innovation in understanding purchase behavior of augmented products
Kim, Sang Jin
;
Kim, Kyung Hoon
;
Choi, Jeonghye
- In:
Journal of business research : JBR
99
(
2019
),
pp. 354-362
Persistent link: https://www.econbiz.de/10012023659
Saved in:
3
Extending expectancy violations theory to multiplayer online games : the structure and effects of expectations on attitude toward the advertising, attitude toward the brand, and pu...
Evans, Nathaniel J.
;
Bang, Hye Jin
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 589-608
Persistent link: https://www.econbiz.de/10012179047
Saved in:
4
How sponsorship transparency mitigates negative effects of advertising recognition
Evans, Nathaniel J.
;
Wojdynski, Bartosz W.
;
Hoy, Mariea …
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 364-382
Persistent link: https://www.econbiz.de/10012200262
Saved in:
5
Strategic timing of entry : evidence from video games
Engelstätter, Benjamin
;
Ward, Michael R.
- In:
Journal of cultural economics
42
(
2018
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10012007385
Saved in:
6
Parents' presumed persuasion knowledge of children's advergames : the influence of advertising disclosure modality and cognitive load
Evans, Nathaniel J.
;
Hoy, Mariea Grubbs
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 146-164
Persistent link: https://www.econbiz.de/10011529750
Saved in:
7
Violent video games and violent crime
Cunningham, Scott
;
Engelstätter, Benjamin
;
Ward, Michael R.
- In:
Southern economic journal
82
(
2016
)
4
,
pp. 1247-1265
Persistent link: https://www.econbiz.de/10011624716
Saved in:
8
Role of user-created programs in online game consumer behavior
Kim, Sang Jin
;
Kim, Kyung Hoon
;
Lee, Chang Han
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
3
,
pp. 217-226
Persistent link: https://www.econbiz.de/10011594169
Saved in:
9
Country of origin and brand image influences on perceptions of online game quality
Kim, Sang Jin
;
Choi, Yung Kyun
;
Kim, Kyung Hoon
;
Liu, …
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 389-398
Persistent link: https://www.econbiz.de/10011508886
Saved in:
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