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~person:"Gayatri"
~person:"Grewal, Rajdeep"
~type_genre:"Article in journal"
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Gayatri
Grewal, Rajdeep
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Li, Shanjun
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Journal of global marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Vision : the journal of business perspective
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ECONIS (ZBW)
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Consumer boycotts, country of origin, and product competition : evidence from China’s automobile market
Sun, Qi
;
Wu, Fang
;
Li, Shanjun
;
Grewal, Rajdeep
- In:
Management science : journal of the Institute for …
67
(
2021
)
9
,
pp. 5857-5877
Persistent link: https://www.econbiz.de/10012650178
Saved in:
2
Brand name types and consumer demand : evidence from China's automobile market
Wu, Fang
;
Sun, Qi
;
Grewal, Rajdeep
;
Li, Shanjun
- In:
Journal of marketing research
56
(
2019
)
1
,
pp. 158-175
Persistent link: https://www.econbiz.de/10012177252
Saved in:
3
A research paper on digital marketing communication and consumer buying decision process : an empirical study in the Indian passenger car market
Dahiya, Rekha
;
Gayatri
- In:
Journal of global marketing
31
(
2018
)
2
,
pp. 73-95
Persistent link: https://www.econbiz.de/10011963097
Saved in:
4
Investigating Indian car buyers' decision to use digital marketing communication : an empirical application of decomposed TPB
Dahiya, Rekha
;
Gayatri
- In:
Vision : the journal of business perspective
21
(
2017
)
4
,
pp. 385-396
Persistent link: https://www.econbiz.de/10011833600
Saved in:
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