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accessRights:"restricted"
~person:"Ghosh, Tathagata"
~person:"Kim, Kyung Hoon"
~subject:"Video game"
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Search: subject_exact:"PC-game"
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Video game
Computerspiel
7
Consumer behaviour
6
Konsumentenverhalten
6
Advertising effects
4
Brand image
4
Markenimage
4
Werbewirkung
4
Advertising
2
Brand
2
Brand attitude
2
Brand management
2
Brand memory
2
Experiment
2
In-game advertising
2
Internet marketing
2
Markenartikel
2
Markenführung
2
Motivation
2
Online-Marketing
2
Werbung
2
Access platform
1
Advergame
1
Augmented products
1
Brand familiarity
1
Brand logo
1
Brand name
1
China
1
Cognition
1
Customer satisfaction
1
Design innovation
1
Designation of origin
1
Emotion
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Emotions
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Explicit memory
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Game attitude
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Game items
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Game speed
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Game theory
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Ghosh, Tathagata
Kim, Kyung Hoon
Sreejesh, S.
7
Vashisht, Devika
6
Harviainen, J. Tuomas
5
Breuer, Markus
4
Dwivedi, Yogesh Kumar
4
Görlich, Daniel
4
Kim, Sang Jin
4
Ponnet, Koen
4
Vanwesenbeeck, Ini
4
Walrave, Michel
4
Ward, Michael R.
4
Allal-Chérif, Oihab
3
Choi, Jeonghye
3
Evans, Nathaniel J.
3
Hennig-Thurau, Thorsten
3
Houston, Mark B.
3
Hwang, Yongjin
3
Ko, Yong Jae
3
Russell-Bennett, Rebekah
3
Scholz, Tobias M.
3
Yoo, Byungjoon
3
Abrate, Graziano
2
Ante, Lennart
2
Barczak, Gloria
2
Borcke, Yorck von
2
Buhalis, Dimitrios
2
Butcher, Luke
2
Cauberghe, Veroline
2
Cheng, Zhang
2
Choi, Yung Kyun
2
Chovancová, Miloslava
2
Contreras-Espinosa, Ruth Sofia
2
Correia, Pedro Álvaro Pereira
2
Das, Subhankar
2
Ding Hooi Ting
2
Drennan, Judy
2
Dubbels, Brock Randall
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Journal of business research : JBR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of consumer behaviour : an international research review
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
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ECONIS (ZBW)
7
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1
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
2
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
3
Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 52-66
Persistent link: https://www.econbiz.de/10013041309
Saved in:
4
The role of design innovation in understanding purchase behavior of augmented products
Kim, Sang Jin
;
Kim, Kyung Hoon
;
Choi, Jeonghye
- In:
Journal of business research : JBR
99
(
2019
),
pp. 354-362
Persistent link: https://www.econbiz.de/10012023659
Saved in:
5
Winning versus not losing : exploring the effects of in-game advertising outcome on its effectiveness
Ghosh, Tathagata
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 134-147
Persistent link: https://www.econbiz.de/10011616023
Saved in:
6
Role of user-created programs in online game consumer behavior
Kim, Sang Jin
;
Kim, Kyung Hoon
;
Lee, Chang Han
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
3
,
pp. 217-226
Persistent link: https://www.econbiz.de/10011594169
Saved in:
7
Country of origin and brand image influences on perceptions of online game quality
Kim, Sang Jin
;
Choi, Yung Kyun
;
Kim, Kyung Hoon
;
Liu, …
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 389-398
Persistent link: https://www.econbiz.de/10011508886
Saved in:
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