//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
accessRights:"restricted"
~person:"Pillai, Sreejesh S."
~subject:"Brand management"
~subject:"Sport"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"PC-game"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Sport
Advertising
2
Advertising effects
2
Brand image
2
Computerspiel
2
Consumer behaviour
2
Experiment
2
Internet marketing
2
Konsumentenverhalten
2
Markenführung
2
Markenimage
2
Online-Marketing
2
Video game
2
Werbewirkung
2
Werbung
2
Advergames
1
Advertising management
1
Brand awareness
1
Brand prominence
1
Branding
1
Experimental design
1
Game theory
1
Game-product congruence
1
Media
1
Nature of game
1
Online advertising
1
Online buying behavior
1
Persuasion
1
Spieltheorie
1
Video games
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Pillai, Sreejesh S.
Sreejesh, S.
6
Vashisht, Devika
6
Breuer, Markus
4
Görlich, Daniel
4
Dwivedi, Yogesh Kumar
3
Contreras-Espinosa, Ruth Sofia
2
Correia, Pedro Álvaro Pereira
2
Dwyer, Brendan
2
Freitas, Bruno Duarte Abreu
2
Ghosh, Tathagata
2
Hwang, Yongjin
2
Kim, Yongjae
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Smit, Edith G.
2
Watanabe, Nicholas Masafumi
2
Wegener, Katrin M.
2
Achen, Rebecca M.
1
Aldás-Manzano, Joaquín
1
Anderson, Thomas M.
1
Arya, Vikas
1
Ashley, Christy
1
Bagchi, Rajesh
1
Ballouli, Khalid
1
Bauer, Hans H.
1
Beliën, Jeroen
1
Bennett, Gregg
1
Berlo, Zeph M. C. van
1
Bermejo-Berros, Jesús
1
Bertschy, Marjorie
1
Bhatt, Viral
1
Boyland, Emma
1
Burgess, Jacqueline
1
Burmann, Christoph
1
Butcher, Luke
1
Chang, Chia-Wen
1
Chang, Kun
1
Chauhan, Abhishek
1
Cunningham, George B.
1
more ...
less ...
Published in...
All
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Are you able to recall the brand? : the impact of brand prominence, game involvement and persuasion knowledge in online-advergames
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 402-414
Persistent link: https://www.econbiz.de/10011777388
Saved in:
2
Are they really persuaded with the brand embedded in the game? : analyzing the effects of nature of game, brand prominence and game-product congruence
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011567084
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->