//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
accessRights:"restricted"
~person:"Rafieian, Omid"
~subject:"Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"SMS advertising"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Advertising effects
2
Consumer behaviour
2
Internet marketing
2
Konsumentenverhalten
2
Mobile Marketing
2
Mobile communications
2
Mobile marketing
2
Mobilkommunikation
2
Online-Marketing
2
Werbewirkung
2
Werbung
2
Artificial intelligence
1
Auction theory
1
Auktionstheorie
1
Data protection
1
Datenschutz
1
Künstliche Intelligenz
1
Target group
1
Zielgruppe
1
advertising
1
attention
1
auctions
1
behavioral targeting
1
digitization
1
diversity
1
machine learning
1
mobile
1
mobile advertising
1
privacy
1
public policy
1
regulation
1
sequential decision making
1
targeting
1
variety
1
more ...
less ...
Online availability
All
Undetermined
Free
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Rafieian, Omid
Katona, Zsolt
3
Spann, Martin
3
Altpeter, Marco
2
Arnita, Devi
2
Bliemel, Friedhelm
2
Fassott, Georg
2
Gordon, Brett R.
2
Jerath, Kinshuk
2
Maseeh, Haroon Iqbal
2
Narayanan, Sridhar
2
Nasution, Reza Ashari
2
Shin, Jiwoong
2
Shin, Wonsun
2
Smith, Katherine Taken
2
Theobald, Axel
2
Wilbur, Kenneth C.
2
Yoganarasimhan, Hema
2
Zubcsek, Peter Pal
2
Agarwal, Atul Kumar
1
Aghniadi
1
Aktar, Mst. Shuly
1
Alam, S. M. Shahedul
1
Alam, S. M. Shamiul
1
Alexandrovskiy, Sergey
1
Amoako, George Kofi
1
Aramendia-Muneta, Maria Elena
1
Ashaduzzaman, Md.
1
Atli Geir Hallgrímsson
1
Avis, Mark
1
Azzahra, Dwine Fatimah
1
Bakopoulos, Vassilis
1
Barajas-Portas, Karla
1
Baronello, John
1
Bart, Yakov
1
Bauer, Christine
1
Bautista, John Robert
1
Bernritter, Stefan F.
1
Bijmolt, Tammo H. A.
1
Billore, Aditya
1
more ...
less ...
Published in...
All
Journal of marketing research
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Variety effects in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Journal of marketing research
59
(
2022
)
4
,
pp. 718-738
Persistent link: https://www.econbiz.de/10013389198
Saved in:
2
Targeting and privacy in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->