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Consumer behaviour
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Music
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Musik
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Musikwirtschaft
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Electronic dance music festival
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Generation Y
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International journal of event and festival management
2
Journal of vacation marketing : an international journal
1
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Segmenting beyond behavioural intentions : fine tuning music festival visitors' music appreciation
Kruger, Martinette
;
Saayman, Melville
- In:
International journal of event and festival management
8
(
2017
)
2
,
pp. 204-223
Persistent link: https://www.econbiz.de/10011721755
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2
A 3E typology of visitors at an electronic dance music festival
Kruger, Martinette
;
Saayman, Melville
- In:
International journal of event and festival management
7
(
2016
)
3
,
pp. 219-236
Persistent link: https://www.econbiz.de/10011630089
Saved in:
3
Consumer preferences of Generation Y : evidence from live music tourism event performances in South Africa
Kruger, Martinette
;
Saayman, Melville
- In:
Journal of vacation marketing : an international journal
21
(
2015
)
4
,
pp. 366-382
Persistent link: https://www.econbiz.de/10011489249
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