//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
accessRights:"restricted"
~person:"Santini, Fernando de Oliveira"
~type:"article"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Verkaufsförderung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
3
Konsumentenverhalten
3
Sales promotion
3
Verkaufsförderung
3
Brand
1
Brand management
1
Credibility
1
Deutschland
1
Electronic Banking
1
Electronic banking
1
Germany
1
Glaubwürdigkeit
1
Markenartikel
1
Markenführung
1
Meta-Analyse
1
Meta-analysis
1
Perception
1
Sales promotions
1
Wahrnehmung
1
attractiveness and uncertainty avoidance
1
brand credibility
1
impulsivity
1
long-term effects
1
marketing techniques
1
meta-analysis
1
mobile banking
1
prudence
1
sales promotion
1
sales promotions
1
short-term effects
1
visual attention and eye-tracking
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Santini, Fernando de Oliveira
Bogomolova, Svetlana
4
Gázquez-Abad, Juan Carlos
4
Johnson, Jeff S.
4
Kukar-Kinney, Monika
4
Nordfält, Jens
4
Pandey, Neeraj
4
Sinha, Somesh Kumar
4
Sinitsyn, Maxim
4
Sivakumaran, Bharadhwaj
4
Bagchi, Rajesh
3
Bijmolt, Tammo H. A.
3
Breugelmans, Els
3
Cheng, T. C. E.
3
Dewani, Prem Prakash
3
Grewal, Dhruv
3
Malshe, Avinash
3
Quach, Sara
3
Tan, Pei Jie
3
Verma, Priyanka
3
Wali, O. P.
3
Xia, Lan
3
Agrawal, Anil Kumar
2
Alavi, Sascha
2
Avdulaj, Jonida
2
Behl, Abhishek
2
Bertini, Marco
2
Bhatt, Siddharth Harshkant
2
Cai, Fengyan
2
Cao, Zike
2
Carlson, Jeffrey R.
2
Chang, Kuei-Feng
2
Chen, Chen-Ju
2
Chen, Pingping
2
Cheng, Andong
2
Chirra, Sricharan
2
Chong, Alain Yee Loong
2
Cohen, Justin
2
Cohen-Hillel, Tamar
2
Corsi, Armando
2
more ...
less ...
Published in...
All
Journal of promotion management : innovations in planning and applied research
2
Journal of promotion management : JPM
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The effects of sales promotions on mobile banking a cross-cultural study
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
3
,
pp. 350-371
Persistent link: https://www.econbiz.de/10012179131
Saved in:
2
The influence of brand credibility on consumers' attention to sales promotions
Ladeira, Wagner Junior
;
Santini, Fernando de Oliveira
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 855-873
Persistent link: https://www.econbiz.de/10012258143
Saved in:
3
Meta-analysis of the long- and short-term effects of sales promotions on consumer behavior
Santini, Fernando de Oliveira
;
Vieira, Valter Afonso
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 425-442
Persistent link: https://www.econbiz.de/10011532994
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->