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~source:"econis"
~subject:"Consumer behaviour"
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Search: subject_exact:"Individualisierung"
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Consumer behaviour
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ECONIS (ZBW)
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1
The role of individualism, collectivism, and promotional reward type on consumer response to amplified word-of-mouth strategies
Rawal, Monika
;
Saavedra, José Luis
;
Bagherzadeh, Ramin
; …
- In:
Journal of consumer marketing
41
(
2024
)
3
,
pp. 298-313
Persistent link: https://www.econbiz.de/10014519741
Saved in:
2
Individualism and excess perk consumption : evidence from China
Zuo, Ying
;
Xu, Weidong
;
Li, Donghui
;
Fu, Wentao
;
Lin, Bin
- In:
Research in international business and finance
62
(
2022
),
pp. 1-24
Persistent link: https://www.econbiz.de/10014248571
Saved in:
3
Factors affecting Chinese people's intention to adopt the individual dining style
Huang, Jue
;
Chu, Jing
;
Zhao, Xialing
- In:
International journal of contemporary hospitality management
34
(
2022
)
12
,
pp. 4708-4728
Persistent link: https://www.econbiz.de/10013455352
Saved in:
4
Individualism/collectivism and perceived consumer effectiveness : the moderating role of global-local identities in a post-transitional European economy
Czarnecka, Barbara
;
Schivinski, Bruno
- In:
Journal of consumer behaviour
21
(
2022
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10013177497
Saved in:
5
Collectivism, individualism, and self-identity as psychological antecedents of consumer cosmopolitanism and consumer ethnocentrism : a Vietnamese young perspective
Nhu Ty Nguyen
;
Pham, Thai-Ngoc
- In:
Journal for international business and entrepreneurship …
13
(
2021
)
2
,
pp. 239-259
Persistent link: https://www.econbiz.de/10012693907
Saved in:
6
W.H. Hutt and the conceptualization of consumers' sovereignty
Desmarais-Tremblay, Maxime
- In:
Oxford economic papers
72
(
2020
)
4
,
pp. 1050-1071
Persistent link: https://www.econbiz.de/10012318129
Saved in:
7
Culture and the consumer journey
Shavitt, Sharon
;
Barnes, Aaron J.
- In:
Journal of retailing
96
(
2020
)
1
,
pp. 40-54
Persistent link: https://www.econbiz.de/10012295806
Saved in:
8
Empirical validation of the country-of-cultural origin model : does cultural experience affect purchase intention?
Yoon, Sungjoon
;
Lee, Heejung
- In:
Journal of international consumer marketing
31
(
2019
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10012200692
Saved in:
9
Die Individualisierung des Informationsangebots im E-Commerce : Möglichkeiten und Grenzen der Generierung strategischer Wettbewerbsvorteile
Hoberg, Philipp
-
2018
Persistent link: https://www.econbiz.de/10011774303
Saved in:
10
Cultural influence on luxury value perceptions : collectivist vs. individualist luxury perceptions
Aliyev, Farhad
;
Wagner, Ralf
- In:
Journal of international consumer marketing
30
(
2018
)
3
,
pp. 158-172
Persistent link: https://www.econbiz.de/10011917533
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