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~subject:"Advertising"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
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The "esperanto" of business... or how to be successful in life : a decolonial reading, using semiotics, of English language courses' advertisements in Brazil
Hemais, Marcus Wilcox
;
Pessôa, Luís Alexandre Grubits …
- In:
Marketing theory
22
(
2022
)
2
,
pp. 251-274
Persistent link: https://www.econbiz.de/10013257608
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2
Nostalgia in Brazilian mass media advertising : a semiotic perspective
Pessôa, Luís Alexandre Grubits de Paula
;
Costa, …
- In:
Latin American business review
21
(
2020
)
3
,
pp. 279-306
Persistent link: https://www.econbiz.de/10012258482
Saved in:
3
Advertising and pseudo-culture : an analysis of the changing portrayal of women in print advertisements
Yazdanparast, Atefeh
;
Naderi, Iman
;
Spears, Nancy
; …
- In:
Journal of macromarketing : examining the interactions …
38
(
2018
)
2
,
pp. 185-205
Persistent link: https://www.econbiz.de/10011883838
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4
Multimodale Verwendung von Phrasemen und Lexemen in der Werbung
Umborg, Viktoria
- In:
Werbung für alle Sinne : multimodale …
,
(pp. 43-55)
.
2020
Persistent link: https://www.econbiz.de/10012271600
Saved in:
5
The child "in absentia" in furniture retail catalogues
La Ville, Valérie-Inès de
;
Krupicka, Anne
- In:
International journal of retail & distribution management
44
(
2016
)
10
,
pp. 1064-1080
Persistent link: https://www.econbiz.de/10011634894
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