//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
accessRights:"restricted"
~subject:"Advertising effects"
~type_genre:"Konferenzbeitrag"
~type_genre:"Non-commercial literature"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"PC-game"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Computerspiel
8
Video game
8
Consumer behaviour
6
Konsumentenverhalten
6
Brand management
2
Freizeitwirtschaft
2
Internet marketing
2
Leisure industries
2
Markenführung
2
Online-Marketing
2
Advertising
1
Age group
1
Altersgruppe
1
Belief-based utility
1
Betriebliches Bildungsmanagement
1
Beziehungsmarketing
1
Big Data
1
Big data
1
Children
1
Communication media
1
Compliance management
1
Compliance-Management
1
Confidence
1
Corporate security
1
Creative industries
1
Culture
1
Data protection
1
Datenschutz
1
Deutschland
1
Economics of leisure
1
Employer-provided training
1
Entertainment
1
Entertainment design
1
Erwartungsbildung
1
Expectation formation
1
Film
1
Film industry
1
Filmwirtschaft
1
Folklore
1
more ...
less ...
Online availability
All
Undetermined
Free
6
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Konferenzbeitrag
Non-commercial literature
Article in journal
45
Aufsatz in Zeitschrift
45
Aufsatz im Buch
5
Book section
5
Hochschulschrift
2
Case study
1
Conference paper
1
Fallstudie
1
more ...
less ...
Language
All
English
1
Author
All
Boyland, Emma
1
Neyens, Evy
1
Smits, Tim
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Transferring game attitudes to the brand : persuasion from age 6 to 14
Neyens, Evy
;
Smits, Tim
;
Boyland, Emma
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 724-742
Persistent link: https://www.econbiz.de/10011799705
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->