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~subject:"Artists"
~subject:"Musikwirtschaft"
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Musikwirtschaft
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ECONIS (ZBW)
271
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271
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1
Branding with music : how can music contour and tonality enhance perceived brand innovativeness and brand evaluations?
Zoghaib, Alice
;
Luffarelli, Jonathan
;
Feiereisen, Stéphanie
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1965-1985
Persistent link: https://www.econbiz.de/10014338451
Saved in:
2
Come together, right now? : an empirical study of collaborations in the music industry
Deshmane, Abhishek
;
Martínez-de-Albéniz, Victor
- In:
Management science : journal of the Institute for …
69
(
2023
)
12
,
pp. 7217-7235
Persistent link: https://www.econbiz.de/10014444102
Saved in:
3
Research on long- and short-term music preference recommendation method integrating music emotional attention
Yang, Yan
- In:
International journal of networking and virtual …
28
(
2023
)
2/4
,
pp. 381-397
Persistent link: https://www.econbiz.de/10014436534
Saved in:
4
The blurred lines of copyright infringement
Galasso, Alberto
-
2023
Persistent link: https://www.econbiz.de/10014326486
Saved in:
5
Hallyu tourism : the effects of broadcast and music
Ging, Lee Chew
;
How, Shi Min
- In:
Tourism economics : the business and finance of tourism …
29
(
2023
)
1
,
pp. 282-287
Persistent link: https://www.econbiz.de/10014246030
Saved in:
6
Music to the individual consumer's ears : how and why does personalizing music in advertising enhance viewing duration and ad effectiveness?
Maroely, Ran
;
Munichor, Nira
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 682-712
Persistent link: https://www.econbiz.de/10014296405
Saved in:
7
Musical entrepreneurship, spirituality and social change : wisdom as balance
Boyce-Tillman, June
-
2022
Persistent link: https://www.econbiz.de/10013171158
Saved in:
8
Category change in cultural fields : practice deviation and the discursive maintenance of category meanings in jazz music
Innis, Benjamin D.
- In:
Organization studies : an international …
43
(
2022
)
11
,
pp. 1745-1767
Persistent link: https://www.econbiz.de/10013443874
Saved in:
9
The role of digital technologies in the music industry : a qualitative trend analysis
Darvish, Mahdieh
;
Bick, Markus
- In:
Information systems management
41
(
2024
)
2
,
pp. 181-200
Persistent link: https://www.econbiz.de/10014514672
Saved in:
10
Set that record straight! Cardinal line orientations in music album artwork boost market performance and music consumption
Joye, Yannick
;
Fennis, Bob Michaël
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 916-937
Persistent link: https://www.econbiz.de/10014519055
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