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~subject:"Beziehungsmarketing"
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Search: subject_exact:"Luftverkehrsunternehmen"
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Beziehungsmarketing
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1
Role of alliance brand awareness on customer's behavioural response and satisfaction : case of "sky team" global airline alliance
Kassir, Ali Mohammad
- In:
EuroMed journal of management : EMJM
6
(
2024
)
1
,
pp. 72-99
Persistent link: https://www.econbiz.de/10014490987
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2
The COVID-19 pandemic and repurchase intention in building brand engagement in the airline industry
Shabankareh, Mohammadjavad
;
Hamzavi, Jagangir
; …
- In:
Journal of hospitality and tourism insights
7
(
2024
)
1
,
pp. 626-650
Persistent link: https://www.econbiz.de/10014467565
Saved in:
3
Airline satisfaction and loyalty : assessing the influence of personality, trust and service quality
Leon, Steven
;
Dixon, Sonoma
- In:
Journal of air transport management
113
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014437736
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4
Airline brand image, passenger perceived value and loyalty towards full-service and low-cost carriers
Fu, Yan-Kai
- In:
Tourism review
78
(
2023
)
6
,
pp. 1433-1451
Persistent link: https://www.econbiz.de/10014511720
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5
Estimating travellers' value when purchasing auxiliary services in the airline industry based on the RFM model
Chen, Yanhong
;
Liu, Luning
;
Dequan, Zheng
;
Li, Bin
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364543
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6
Airline brand equity : do advertising and sales promotion matter? : an empirical evidence from UAE traveler's perspective
Mahadin, Bushra K.
;
ElSamen, Amjad A. Abu
;
El-Adly, …
- In:
International journal of organizational analysis
31
(
2023
)
6
,
pp. 2031-2058
Persistent link: https://www.econbiz.de/10014432118
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7
Up in the air! : airline passenger's brand experience and its impact on brand satisfaction mediated by brand love
Pabla, Harleen
;
Soch, Harmeen
- In:
Journal of air transport management
107
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014322930
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8
Brand crisis and customer relationship management on social media : evidence from a natural experiment from the airline industry
Al Balawi, Ramah
;
Hu, Yuheng
;
Qiu, Liangfei
- In:
Information systems research : ISR
34
(
2023
)
2
,
pp. 442-462
Persistent link: https://www.econbiz.de/10014323695
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9
Airline and hotel loyalty programme diversity and choice : effects of personality, cultural, and socio-demographic factors
Su, Yu
;
Lee, Craig
;
Lovelock, Brent
- In:
Journal of travel and tourism marketing
40
(
2023
)
8
,
pp. 653-677
Persistent link: https://www.econbiz.de/10014447621
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10
Customer responses to airline companies' service failure and recovery strategies : the moderating role of service failure habit
Elbaz, Ahmed Mohamed
;
Soliman, Mohammad
;
Al Alawi, Alamir
; …
- In:
Tourism review
78
(
2023
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014235249
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