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accessRights:"restricted"
~subject:"Communication"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
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Mobilizing a nation : persuasive appeals in Vietnamese war posters
Nguyen, Hieu P.
- In:
Journal of macromarketing
43
(
2023
)
2
,
pp. 129-153
Persistent link: https://www.econbiz.de/10014294173
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2
CSR communication research : a theoretical-cum-methodological perspective from semiotics
Yekini, Kemi C.
;
Omoteso, Kamil
;
Adegbite, Emmanuel
- In:
Business & society
60
(
2021
)
4
,
pp. 876-908
Persistent link: https://www.econbiz.de/10012485848
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3
"Brandspeak" : metaphors and the rhetorical construction of internal branding
Müller, Monika
- In:
Organization : the critical journal of organization, …
25
(
2018
)
1
,
pp. 42-68
Persistent link: https://www.econbiz.de/10011857267
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4
Package graphic design and communication across cultures : an investigation of Chinese consumers' interpretation of imported wine labels
Celhay, Franck
;
Cheng, Peiyao
;
Masson, Josselin
;
Li, Wenhua
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 108-128
Persistent link: https://www.econbiz.de/10012288650
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5
The emergence of compositional grammars in artificial codes
Hong, Fuhai
;
Lim, Wooyoung
;
Zhao, Xiaojian
- In:
Games and economic behavior
102
(
2017
),
pp. 255-268
Persistent link: https://www.econbiz.de/10011792135
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