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~subject:"Corporate culture"
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Search: subject_exact:"Markenarchitektur"
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Corporate culture
Brand architecture
175
Markenarchitektur
175
Brand management
153
Markenführung
153
Corporate reputation
82
Firmenimage
82
Brand
44
Unternehmenskultur
44
Markenartikel
43
Brand image
42
Markenimage
42
Consumer behaviour
38
Konsumentenverhalten
38
Corporate Social Responsibility
34
Corporate social responsibility
33
Corporate branding
32
Marketing management
28
Marketingmanagement
28
Markenpolitik
19
Corporate brand
18
Öffentlichkeitsarbeit
18
Public relations
17
Stakeholder
16
Lieferantenmanagement
15
Supplier relationship management
15
Beziehungsmarketing
13
Business ethics
13
Relationship marketing
13
Unternehmensethik
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B-to-B-Marketing
12
Business-to-business marketing
12
Corporate identity
11
Cultural heritage
11
Kulturgüter
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Strategisches Management
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corporate brand
9
corporate branding
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Balmer, John M.T.
4
Melewar, T. C.
4
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3
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2
Gambetti, Rossella C.
2
Glanfield, Keith
2
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2
Ind, Nicholas
2
Kleyn, Nicola
2
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2
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2
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1
Agyei, James
1
Aluisius Hery Pratono
1
Ampaw, Enock Mintah
1
Andersen, Sophie Esmann
1
Bag, Surajit
1
Balmern, John M. T.
1
Bang, Nguyen
1
Barnier, Virginie de
1
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1
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1
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1
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1
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1
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1
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1
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1
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Journal of business research : JBR
8
The journal of brand management : an international journal
5
European journal of marketing : EJM
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International studies of management and organization
3
The journal of product & brand management
2
African journal of business and economic research : AJBER
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Business horizons
1
Business research quarterly : BRQ
1
Corporate communications : an international journal
1
Corporate social responsibility and environmental management
1
European journal of international management : EJIM
1
European management journal
1
Humanomics
1
International journal of internet marketing and advertising : IJIMA
1
Journal of general management
1
Journal of marketing communications
1
Journal of strategic marketing
1
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
1
Organization : the critical journal of organization, theory and society
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
SpringerLink / Bücher
1
The IMP journal
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
44
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1
"No saints", "no sinners" : corporate social responsibility impact on occupational embeddedness and corporate brand trust with extrinsic motivation as a moderating construct
Boadi, Evans Asante
;
Xu, Yongan
;
Bosompem, Josephine
; …
- In:
European journal of international management : EJIM
22
(
2024
)
1
,
pp. 124-144
Persistent link: https://www.econbiz.de/10014513938
Saved in:
2
The effect of corporate ethical responsibility on social and environmental performance : an empirical study
Bag, Surajit
;
Srivastava, Gautam
;
Gupta, Shivam
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 356-370
Persistent link: https://www.econbiz.de/10014531678
Saved in:
3
The conscientious corporate brand : definition, operationalization and application in a B2B context
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2122-2133
Persistent link: https://www.econbiz.de/10014471887
Saved in:
4
To be or not to be corporate heritage oriented? : a study of managers' corporate heritage mindsets
Rindell, Anne
;
Strandvik, Tore
- In:
European management journal
41
(
2023
)
2
,
pp. 282-291
Persistent link: https://www.econbiz.de/10014289449
Saved in:
5
Brand new : how visual context shapes initial response to logos and corporate visual identity systems
Wertz, Robert A.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1388-1398
Persistent link: https://www.econbiz.de/10014485578
Saved in:
6
Managerial corporate brand orientation : explication, significance, and antecedents
Balmer, John M.T.
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013170456
Saved in:
7
How do customers' perceptions of corporate social responsibility contribute to sustainable customer citizenship behaviors? : the mediating mechanisms of corporate brand pride and s...
Jung, Chang Mo
;
Hur, Won-Moo
- In:
Corporate social responsibility and environmental management
29
(
2022
)
5
,
pp. 1676-1688
Persistent link: https://www.econbiz.de/10013407038
Saved in:
8
Corporate social responsibility and corporate brand building in Africa's emerging markets
Meru, Abel Kinoti
;
Kinoti, Mary Wanjiru
- In:
Marketing Communications and Brand Development in …
,
(pp. 211-231)
.
2022
Persistent link: https://www.econbiz.de/10013280199
Saved in:
9
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
10
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
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